{"id":4961,"date":"2023-12-06T20:48:23","date_gmt":"2023-12-06T19:48:23","guid":{"rendered":"https:\/\/entityx.codefellas.io\/?post_type=projects&p=4961"},"modified":"2024-07-29T13:24:19","modified_gmt":"2024-07-29T11:24:19","slug":"douglas","status":"publish","type":"projekte","link":"https:\/\/x.keepcalmand.review\/en\/projekte\/douglas\/","title":{"rendered":"Douglas"},"content":{"rendered":"\t\t
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Douglas<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SEA Automation for Douglas<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+21%<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tUmsatzwachstum bei gleichem Budget<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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-27%<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKosten Umsatz Relation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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-10%<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tDurchschnittlicher CPC<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Projekt<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\nBarebells ist eine Functional Food Brand und Marktf\u00fchrer in ihrem Heimatmarkt Schweden. Im DACH-Raum befindet sich die Marke zur Zeit noch in der Rolle des Herausforderers. \n\nZur St\u00e4rkung der Marktposition und Erschlie\u00dfung der veganen Zielgruppe f\u00fchrte Barebells im Sp\u00e4tsommer 2022 seine veganen Proteinriegel im deutschsprachigen Markt ein. Dieser Launch sollte \u00fcber digitale Branding-Ma\u00dfnahmen weiter gest\u00e4rkt werden.\n\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zielsetzung<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Nachdem die E-Commerce Ums\u00e4tze von Douglas in den osteurop\u00e4ischen M\u00e4rken \u00fcber einen l\u00e4ngeren Zeitraum unbefriedigende Ergebnisse erzielte, wendete sich das Unternehmen an entity x\u00ae, und beauftragte uns mit der Optimierung ihrer SEA-Aktivit\u00e4ten.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ansatz<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Im ersten Schritt richteten wir neue SEA-Konten ein und erstellten einen modernen Suchansatz, der auf der einen Seite f\u00fcr automatisierte- und auf der anderen Seite f\u00fcr skalierbare SEA-Aktivit\u00e4ten ausgelegt ist. Unser Ansatz umfasste zudem eine Optimierung des Feeds sowie ein automatisiertes Kampagnenmanagement und optimierte Gebotsstrategien.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ergebnis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Innerhalb von 3 Monaten erzielten wir bei gleichem Budget ein Umsatzwachstum von \u00fcber 21% und verbesserten damit die Cost-Order-Ratios deutlich. Dar\u00fcber hinaus vereinfachte und optimierte die Implementierung der neuen Account-Struktur die Pflege der osteurop\u00e4ischen Douglas-Accounts, was Raum f\u00fcr eine weitere Skalierung der Aktivit\u00e4ten schaffte.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Wobei k\u00f6nnen wir Ihnen helfen?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Maximilian Kolb<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Managing Director<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJetzt Kontakt aufnehmen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SEA-Automation zur Reaktivierung der E-Commerce Ums\u00e4tze in den osteurop\u00e4ischen M\u00e4rken, f\u00fcr eine f\u00fchrende Parf\u00fcmerie-Marke.<\/p>\n","protected":false},"featured_media":4925,"parent":0,"template":"elementor_header_footer","project-categories":[],"class_list":["post-4961","projekte","type-projekte","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDouglas | entity x\u00ae<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Douglas | entity x\u00ae\" \/>\n<meta property=\"og:description\" content=\"SEA-Automation zur Reaktivierung der E-Commerce Ums\u00e4tze in den osteurop\u00e4ischen M\u00e4rken, f\u00fcr eine f\u00fchrende Parf\u00fcmerie-Marke.\" \/>\n<meta property=\"og:url\" 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