{"id":4969,"date":"2023-12-03T20:55:50","date_gmt":"2023-12-03T19:55:50","guid":{"rendered":"https:\/\/entityx.codefellas.io\/?post_type=projects&p=4969"},"modified":"2024-07-29T13:57:01","modified_gmt":"2024-07-29T11:57:01","slug":"gerry-weber","status":"publish","type":"projekte","link":"https:\/\/x.keepcalmand.review\/en\/projekte\/gerry-weber\/","title":{"rendered":"Gerry Weber"},"content":{"rendered":"\t\t
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Gerry Weber<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ganzheitlicher Audit der digitalen Marketingaktivit\u00e4ten<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+21%<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tUmsatzwachstum bei gleichem Budget<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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-27%<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tKosten Umsatz Relation<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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-10%<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tDurchschnittlicher CPC<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Projekt<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Der digitale Vertriebskanal \u00fcber den hauseigenen Gerry Weber Online Shop stellte w\u00e4hrend der Corona Pandemie eine wichtige Umsatzquelle f\u00fcr das Modelabel dar. Als das E-Commerce Gesch\u00e4ft zum Ende der Pandemie zunehmend schleppender verlief, wurde das Gesamtkonstrukt aus E-Commerce Strategie, digitalen Marketingaktivit\u00e4ten, Tech-Stack und Team kritisch hinterfragt.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zielsetzung<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Gerry Weber beauftragte entity x\u00ae mit einem ganzheitlichen Audit. Ziel war es, alle Facetten des digitalen Gesch\u00e4fts marketingseitig zu beleuchten und Potentiale f\u00fcr m\u00f6gliche Kosteneinsparungen und Umsatzsteigerungen zu identifizieren. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ansatz<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In der Umsetzung des Projekts verfolgten wir einen ganzheitlichen Ansatz, welcher qualitative mit quantitativer Methodik verband. Auf qualitativer Seite f\u00fchrten wir Interviews mit dem Gerry Weber Digital Marketing Team, um Einblicke in Verantwortlichkeiten, Prozesse, Expertise, sowie Tech-Stack zu bekommen. Auf quantitativer Seite analysierten wir sowohl das Tagesgesch\u00e4ft auf der operativen Marketingkanal-Ebene, als auch die Gesamtentwicklung des E-Commerce Gesch\u00e4fts unter Beachtung der assoziierten Kostenstellen. Zur Einordnung der Daten wurden zudem quantitative Industrie-Benchmarks, sowie Insights aus unserer Expertise innerhalb der Fashion-Industrie herangezogen. Die aus unseren Analysen gewonnenen Erkenntnisse wurden zusammen mit dedizierten Handlungsempfehlungen in eine strukturierte Pr\u00e4sentation \u00fcberf\u00fchrt und der Gesch\u00e4ftsf\u00fchrung vorgestellt. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ergebnis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Unsere Handlungsempfehlungen halfen Gerry Weber, bis dato ungenutzte Potentiale im E-Commerce Gesch\u00e4ft zu identifizieren und zu operationalisieren. Der Umsatz konnte durch die abgeleiteten Handlungsempfehlungen stabilisiert und die Effizienz der digitalen Marketingaktivit\u00e4ten signifikant erh\u00f6ht werden. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Wobei k\u00f6nnen wir Ihnen helfen?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Maximilian Kolb<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Managing Director<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJetzt Kontakt aufnehmen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ganzheitlicher Audit einer Fashion-Brand zur Identifikation von Kosteneinsparungs- und Umsatzsteigerungspotentialen.<\/p>\n","protected":false},"featured_media":4938,"parent":0,"template":"","project-categories":[],"class_list":["post-4969","projekte","type-projekte","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGerry Weber | entity x\u00ae<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerry Weber | entity x\u00ae\" \/>\n<meta property=\"og:description\" content=\"Ganzheitlicher Audit einer Fashion-Brand zur Identifikation von Kosteneinsparungs- und Umsatzsteigerungspotentialen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/x.keepcalmand.review\/en\/projekte\/gerry-weber\/\" \/>\n<meta property=\"og:site_name\" content=\"entity x\u00ae\" 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